Strategy, Brand & Documents
Scope of work
Every line below is a service we run ourselves, not a partner we forward you to. Take the direction whole, or pick the lines you need.
Discovery & strategy review
What is actually wrong, before anyone spends money.
- Product: stage, scalability, monetisation, user flow, load testing
- Token: sell pressure at TGE, FDV against comparables, release schedule
- Team: experience, reputation check, previous launches, connections
- Roadmap aligned to token unlocks and funding rounds
- You leave with a change list and a documentation checklist either way
The market analysis in Patex's deck – where discovery ends up
Positioning & storytelling
One sentence a fund can repeat to its partners.
- Category, wedge and the comparables you will be measured against
- The narrative the deck, the site and the community all run on
- Founder and project messaging, objection handling
- Naming where the project does not have one yet
What Meme City is – the positioning slide
Pitch deck & investor materials
The document a Tier-1 fund reads to the end.
- Pitch deck built to the standard top-tier funds actually apply
- One-pager and teaser for cold outreach
- Financial model and use of funds
- Data room assembled and kept current through the round
The partnerships slide of the deck that closed Acura Capital
Tokenomics & whitepaper
Economics that survive the unlock calendar.
- Allocations, TGE size, cliff and vesting against the release schedule
- Sell-pressure modelling and FDV against live comparables
- Utility and sinks that are not circular
- Full whitepaper – RTF's runs to 32 pages
The token economy slide: metrics, utility, distribution
Brand identity & design system
A logo is where it starts, not what it is.
- Logo, logobook and the rules for using it
- Colour, type and the design system behind both
- Social kit, deck template, merch and event assets
- Applied across the site, the product and the campaign in one pass
The logobook: the mark, the letter O and the rays of expansion
Landing page & product site
Where the traffic the campaign buys actually lands.
- Landing page or a full product site, built and shipped
- Copy written with the positioning, not after it
- App store presence where the project has apps
- Analytics and conversion tracking wired in from day one
patex.io with the venue row: Gate, WePad, MEXC, DAO Maker, KuCoin, ChainGPT
Product concept
What the thing is, decided before it is built.
- User flow, feature set and the mechanics that drive retention
- Wireframes and UI/UX for the first release
- Scope split into what launches and what waits
- Handover the engineering half of the company can build from
Platform for everyone: the product as four modules, from Zoro's deck
Go-to-market & content plan
The first ninety days, written down.
- Launch sequence across channels, dated against the TGE
- Content plan and editorial calendar per channel
- Channel mix: owned, KOL, paid and press
- The brief the community direction picks up and runs
Go-to-market: the two testnet phases and the TVL campaign
Legal, licensing & compliance
The part that decides whether you can operate at all.
- Incorporation and company registration in the right jurisdiction
- Legal opinions, privacy policies, terms of use, NDAs and MoUs
- Licences and certifications for the individual case
- Advisory and cooperation agreements, open-source compliance
The ADGM licence as part of the offer, on Zoro's deck
What we hand over
Pitch decks and a logobook from the portfolio, written and designed by the studio. Patex, AIDA, Meme City and Units opened at four pages each, the brand book and Ready to Fight's deck after them; the rest of the shelf by cover.
The deck that closed Acura Capital at a $100M valuation and three launchpads in a week.
Read the case
The cover Why Latin America: a 670M-person market 
The ecosystem: blockchain, exchange, campus and token 
Patex Network: an Ethereum layer-2 for CBDC issuance
The deck for our own trading terminal: one aggregator over 23 chains and 80+ venues, with the Social Booster KOL engine inside it.
Read the case
The cover 
The solution: one aggregator over 20+ networks, for users and for projects 
The ecosystem: terminal, Social Booster, token, meme launches, wallet, referrals 
Social Booster and how it works
The deck that positioned a fair-launch aggregator across four pads, a terminal and a seedless wallet.
The cover 
What Meme City is 
The ecosystem: Pump City, terminal, analytics, wallet, mini app 
The trading terminal, tool by tool
The deck that positioned a modular network by the core Waves team: restaking, interoperability, a chain launched without servers or validators.
Read the case
The cover 
Key advantages: omnichain interoperability, proof of restake, chain-agnostic bridges 
A chain launch in four steps, without servers or validator nodes 
Go-to-market: the two testnet phases and the TVL campaign
The logobook for the Ministry of Foreign Affairs of Ukraine's portal: mark, type, palette and the rules for using them.
The cover 
The mark: the letter O and the rays of expansion 
Type: Codec Cold for the name, Montserrat for the descriptor 
The gradient palette
The deck behind IDOs on DAO Maker and ChainGPT Pad and four exchanges on one day.
Read the case
The cover 
RTF in numbers: 132K+ downloads, #3 on Google Play 
The WBC partnership: 161 countries, 10K+ boxers, 300M viewers 
Tokenomics: 400M supply, cliffs and vesting per round
The rest of the shelf
Zoro – the RWA pitch 
WeWay – the launchpad pitch 
PolyRanger – the investor deck 
E-Gates – the general pitch 
C-Patex – the exchange pitch
Proof
Projects where this direction did the work – what we did on each, and the number it is known by.
PATEX tokenomics, whitepaper and investor materials – 8M supply, a $0.95 public price – plus the incorporation of C-Patex Ativos Digitais S.A. in São Paulo and the site the campaign landed on. The deck closed Acura Capital at a $100M valuation.
Read the caseThe pitch deck and the positioning – one aggregator over 23 chains and 80+ decentralised venues, with the Social Booster KOL engine inside it – and the brand and site our own trading terminal launched under.
Read the casePositioning, brand and the product story for a memecoin stack on EVM and Solana: Pump City aggregating fair launches from Flap, Gra.fun, PumpFun and SunSwap, a DEX terminal and a wallet with no seed phrase to lose.
Whitepaper and a seven-round sale structure – airdrop, private, presale, main sale and three parallel IDOs – with a smart-contract audit and a Singapore legal opinion behind the token.
Read the caseUNIT0 tokenomics – a 100,000,000 supply across ecosystem, DAO, contributors and community – and the positioning around modular blockchains and restaking, carried by the credibility of the core Waves team.
Read the case
Structured the platform as an ADGM-regulated tokenisation business – in this category the licence is the product – and packaged the token on BNB Chain behind it.
Read the case
Licensing and structure across four jurisdictions – an EU entity in Lithuania plus the UK, Hong Kong and the Seychelles – crypto-processing licences and AML services on top, and the GDPR audit passed in 2024.
Read the caseA 32-page whitepaper, a 400M-supply token with cliffs and vesting from 1 to 24 months, and the brand and site for a project co-founded with Oleksandr Usyk's team.
Read the case
Packaged the project for investors: the positioning, the fee model, a competitive read of the aggregator field and a four-phase roadmap from live product to mobile, fiat rails and an institutional API.
Read the caseThe brand for the Ministry of Foreign Affairs of Ukraine's portal – mark, typography, palette and usage rules – alongside the portal itself.
Building something worth launching properly?
Tell us the stage and what is missing. The discovery phase will tell you the rest – including whether you need us at all.
One business day · what is missing, and what it takes