社区、市场与公关
Scope of work
Every line below is a service we run ourselves, not a partner we forward you to. Take the direction whole, or pick the lines you need.
Marketing strategy and campaigns
A plan with a user base at the end of it.
- Campaigns on Zealy, Galxe, QuestN and TaskOn
- Targets set as actions: site visits, registrations, downloads, in-app events
- Retention: contests, quizzes, quests and AMA sessions
- Listings and Trending on CoinMarketCap, CoinGecko and CryptoRank
- Co-marketing with partner projects, launchpads, DEXs and CEXs
Social Booster and how it works, from AIDA's deck
KOLs, influencers and ambassadors
Three phases: momentum before the listing, the splash in the listing weeks, the sustain phase after.
- 1,000+ Telegram channels, 500+ YouTube, 300+ X, 200+ Instagram, 350+ media houses, 50+ podcasts
- Global, Turkey, CIS, LATAM, Japan and China
- KOL pricing, engagement and geography checked before a cent is spent
- Long-term Web2 and Web3 ambassadors on request
- Transparent reporting through our own MindShare campaign engine
The KOL and influencer network, from the deck
Socials and community management
Accounts that look alive because they are.
- X, Telegram and Discord set up, branded and run
- Community growth and engagement programmes
- Moderation and support in the community's languages
- Community managers and moderators recruited for the project
The mini app inside Telegram – where the community lives
Content
Three to four posts a week, written and designed.
- Content plan: text and visual, by channel
- News, project activity and informational promos
- Founder and project messaging kept consistent across channels
- Copywriters recruited where the project needs its own
Zoro Academy: lessons, ranks, rewards
PR
Press in the outlets that move a listing.
- Press releases, organic and sponsored articles, news and banners
- Bloomberg, Forbes, Yahoo Finance, Cointelegraph, CoinDesk, Forklog, Bitcoin.com, AMBCrypto, BeInCrypto
- Journalist relationships, not a wire service alone
- Publication budget planned as its own line
Media about us: Forbes, Reuters, Nasdaq, Yahoo Finance, Cointelegraph
Traffic
Audiences we can switch on.
- Partnerships with the Web3 platforms and communities a project needs
- Our own channels: the NOTAI audience and the AIDA MindShare engine
- A traffic offer per project: volume, sources and timing
- Measured in the actions you asked for, not impressions
Go-to-market: the two testnet phases and the TVL campaign
Campaign engines and audiences
The KOL networks, the campaign tools and the ambassadors, as they ran on the portfolio's projects.
MindShare, the KOL campaign engine our programmes run on: the $ALGO campaign reached 1M+ participants.
Read the case
MindShare: live token promo campaigns Social Booster and how it works, from the deck 
Trading competitions as a campaign format 
The referral system
5,000+ KOLs signed for the launch, a 4.2M+ Telegram channel and 950K+ on X, grown with quests and the tap-to-earn airdrop.
Read the case
AI Social: quests, referrals, clans 
The tap-to-earn game that carried the Retrodrop 
The mini app inside Telegram
The two-phase testnet campaign that made the network look alive: 100K+ participants, 1.25M transactions a day at peak.
Read the case
Go-to-market: the two testnet phases and the TVL campaign 
The testnet explorer during the campaign 
The mainnet explorer after it
676 KOLs with 200M+ combined reach behind the launchpad; raffles and referrals around every sale.
Read the case
The KOL and influencer network, from the deck 
Raffle: the allocation lottery around a sale 
Referrals
100+ KOLs with a 10M+ audience, quests and an academy that kept a 70K community active through the listing.
Read the case
Quests: season 2 
Zoro Academy: lessons, ranks, rewards
20+ ambassadors with 8.7M reach, two fights as the campaign calendar, press from Forbes to Cointelegraph.
Read the case
The ambassador network 
Media about us: Forbes, Reuters, Nasdaq, Yahoo Finance, Cointelegraph 
Usyk–Dubois: 43K in the arena, 55M online, 5,000 pieces of merchandise 
Fury–Usyk: 300M online views, 26K in Riyadh
Proof
Projects where this direction did the work – what we did on each, and the number it is known by.
A 4.2M+ Telegram channel and 950K+ followers on X, grown with quest campaigns and the tap-to-earn airdrop – and 5,000+ KOLs signed for the launch: 600+ global, 200 Turkish, 123 CIS, with 250M+ combined subscribers.
Read the case
55,000 participants on Galxe and 70,000 on Zealy with LATAM KOL programmes behind them, football legend Roberto Carlos as ambassador, and an AMA with a former president of the Central Bank of Brazil.
Read the caseSocial Booster campaigns for Algorand, Units and Tron – the $ALGO campaign reached 1M+ participants – from a KOL network with a 1.6M+ combined audience and 130K+ followers on X for AIDA itself.
Read the caseThe two-phase testnet campaign – 100K+ participants, 1.25M transactions a day at peak – with quests on Zealy, Galxe and QuestN, points and referrals, and a Telegram channel grown to 801K.
Read the case676 influencers onboarded from a base grown to 3,600, with 200M+ combined reach and 5M+ users acquired for portfolio projects.
Read the case100+ KOLs with a 10M+ combined audience, a 70K core community and 40+ ecosystem partnerships behind the June 2025 listing.
Read the case20+ ambassadors with 8.7M combined reach, two Cointelegraph features, Decrypt and Yahoo Finance, and a $110,000 community airdrop ahead of TGE – all pegged to Usyk's fight calendar.
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Building something worth launching properly?
Tell us the stage and what is missing. The discovery phase will tell you the rest – including whether you need us at all.
One business day · what is missing, and what it takes